Advance the Buying Cycle

Advance the Buying Cycle

When it comes to purchasing technology solutions, content is essential. Eighty-seven percent of respondents to a recent CMO Council survey* say online content has a major or moderate impact on vendor preference and selection. An IDG survey** found that the average IT decision maker downloads an average of nine information assets, including white papers, webcasts, or case studies to aid their decision making during the purchase process.

How We Help Advance the Buying Cycle

How We Help Advance the Buying Cycle

Cheryl has developed more than 1,000 pieces of content that advance every stage of the buying process. She applies best practices in clear communication, marketing, and content presentation gleaned from her work with dozens of technology companies, large and small, to your project. By effectively communicating messages, differentiators, and next steps, Cheryl’s copy drives your target audience to take actions that advance the buying cycle.

Contact Us for a Free Consultation
Research
magnifying glassIn the early stage of the buying process, decision makers and influencers actively research trends, strategies, and technologies. They use vendor content to tap into new thinking and approaches to business challenges. Most B2B content marketers are increasing their thought-leadership and educational content to meet buyer demands. Cheryl has broad expertise writing thought-leadership and educational white papers, articles, and case studies that build brand awareness and help generate leads:

Narrow the List of Potential Suppliers
funnelMore than one third of respondents to a recent CMO Council survey* say online content plays an important role in identifying solution providers who best understand their needs and challenges. Cheryl develops content that helps customers determine when your product delivers the best fit. Her copy clearly details the problem the solution addresses, what it does, its key differentiators, and the benefits customers can expect. She accurately positions your solution and presents you as a company that understands customer challenges, objectives, and requirements.

*Source–Better Lead Yield in the Content Marketing Field

Vendor Selection
personAs they build an internal business case for a purchase, IT decision makers need content to validate their choices by helping them determine total cost of ownership (TCO) and return on investment (ROI). Cheryl creates content that clearly details how customers can achieve a rapid return on investment using your solution and the expected total cost of ownership:

Solution Optimization
gearOnce customers have purchased your solution, they need to implement it, bring their staff up to speed, and continually optimize and update it. You can build goodwill that facilitates customer retention and upselling by providing valuable content. Cheryl develops customer magazines and eNewsletters that help customers address common challenges, make the most of their solutions, and keep up with trends to stay ahead of their competition.

*Source–Better Lead Yield in the Content Marketing Field
** Connecting the Dots Between Content and Sales