Services

Our marketing writing and editing services drive all key types of high-tech marketing communications campaigns. Whether you need to generate entirely new content, or simply edit or repurpose existing pieces, we support the following marketing efforts:

Establish Top-of-Mind Awareness
Prospects are more likely to buy if they know who you are.  We help drive your awareness efforts through:

• Press releases that receive widespread coverage in top-tier publications.
• Articles for placement in the trade press that highlight your offering to prospects.
• Ads in targeted business publications that reinforce your value proposition.   

Generate Qualified Leads
Marketing communications departments need to fill the pipeline with a steady stream of qualified leads.  Goldberg Communications can help by delivering:

• Direct mail and e-mail campaigns that compel prospects to take your specified next steps.  
• White papers for campaign fulfillment or posting online that generate hundreds of qualified leads.

Create Thought Leadership and Educate Your Markets
The first company to establish a position in a market has an easier time gaining market share. But to do that, you need to educate prospects. Our background in senior- level editorial roles at technology publications allows us to deliver:

• Articles for placement in industry publications that establish your thought- leadership position and play a vital educational role. Some of our individual pieces have even appeared in different publications, further enhancing their value by bringing the message to a wider audience without additional cost.

Create Sales Materials that Support the Entire Sales Lifecycle
Your sales team needs materials to help educate and inform prospects throughout an often lengthy sales process, with numerous sales influencers (C-level execs, business line managers, technical people). We create clear materials that speak to every audience and support each step of your sales effort:

• Direct mail letters that help sales break into top accounts.
• Customer success stories that offer critical proof of your product’s value proposition to establish credibility.
• Brochures and datasheets that clearly explain your products capabilities and benefits and continue to sell even after your sales rep goes home.
• Business and technical white papers, internal sales communications, sales presentations, web content, and more.

Support Customer Purchase Process
Our brochures, datasheets, comparative product reviews, web content, white papers provide meaty information that explains how your product solves problems and supports your customers’ purchasing process.  

Retain and Upsell Your Existing Customers 
It’s a known fact. It’s easier to sell to existing customers than to find new ones. Goldberg Communications develops, manages, and writes online and print publications that nurture relationships with existing customers and encourage additional sales.